In 1337, when King Edward III led the army to attack France, the French generals’ harness masters realized that protecting horses was to protect knights, heroes and the country. They relied on their superb craftsmanship to make saddles, vests, etc. for soldiers, and sewed shields and lightning icons on each of the vests, meaning to protect the heroes in his heart. They are the founders of the BALMANENT brand.
After that, the inheritors of ancient techniques used their own craft skills to make comfortable and beautiful riding boots for the nobles to use.
After the outbreak of the French Revolution, they transformed into French gendarmes who tailor-made riding boots, measuring foot length, foot width, and so on. This is the characteristic of Western European horseshoe production – customized according to the foot.
So the inheritance of the customized concept of Balmanent is also the cultural concept of the Lance ma barande family.
With the various wars in France, they began to low-key themselves as ordinary merchants. However, due to their inherent pride, they were unwilling to make do with it. The high prices made it difficult for ordinary people to afford them, and they gradually declined. However, they were responsible for the craftsmanship inherited from their ancestors and were constantly following the pace of the times.
In 2003, Guangzhou Jiaye Leather Co., Ltd. officially introduced the French brand “balmanent” as the general agent and manufacturer in China. The shields logo finally became the logo identification symbol of the balmanent brand.
— 09 2017 —? ? MM brand’s first store appears
— 09 2017 —? ? Alibaba Group Visits the Company
— 11 2017 —? ? Online shopping spree in November, breaking billions across the internet
— 10 2016 —? ? Celebrate your 10th anniversary as a goddess and be yourself!
— 12 2016 —? ? Cooperative TV drama ‘He’s come, Please Close Eyes’
— 06 2015 —? ? Government inspection of e-commerce
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